CleanStart Newsletter May 2010

The winner for the February contest in Seventeen Magazine is out.

Congratulations to Nesrine Gomez, winner of Seventeen's Next Clean Start Face Contest.

Do visit www.cleanstart.sg for more information on Clean Start.

Clean Start Event

Event: Clean Start Skin Event

Isn't it about time your skin deserves a clean start? Tired of oily shine, breakouts and feeling out of control of your skin? Well, here's your chance.

Join us at the Clean Start Skin Health event...
Girls/Boys: bring your moms along and you get to play with the latest coolest products from sunny California while mom will receive a complimentary speed mapping skin consultation of their skin....

OR...bring your girlfriends or friends along for the ride!
Moms: bring your teenager kid(s) and discover how you can help them take control of their skin!

Entry fee is FREE for teens! For parents (or adults above 21 years old), registration is required $20 entry fee is payable. However, it will be redeemable against products.

Other cool stuff you'll love:
Freebies!
Food!
Airbrush tattoos!
First in Singapore to get your hands on the latest products!
...plus more!

Interested?
RSVP at enquiries_ig@estheticsgroup.com and forward to everyone on your contact list!

Specially formulated Clean Start by Dermalogica empowers teens with healthy skin habits

Specially formulated Clean Start by Dermalogica empowers teens with healthy skin habits

- Dermalogica introduces its first skincare routine for teens -

Leading professional skincare brand from the U.S, Dermalogica introduces Clean Start, its first ever line formulated specifically for teens.

To be launched in October, Clean Start comprises a 3-step regimen - ‘Get Clean’, ‘Target Issues’ and ‘Protect Skin’, with eight safe and effective, vibrantly packaged products that will set an early foundation for intelligent skin care for teens, while staying true to the same strict specifications all Dermalogica products follow - no artificial fragrances or colours, mineral oils, S.D. alcohol, and comedogenic or allergy-causing ingredients.

According to Dermalogica Founder Jane Wurwand, “Most products that target teens contain artificial fragrances, colours, stripping alcohols and other aggressive ingredients which irritate skin. With Clean Start, Dermalogica now gives these young consumers an alternative which is aspirational, desirable, hip and cool, yet safe and effective. Clean Start is about skin health, not beauty, placing the regimen into the same category as flossing teeth daily or refraining from cigarettes”.

Jane added, “Little known is the fact that most UV-related skin damage occurs before an individual’s 18^th birthday, essentially setting the stage for what someone will look like at retirement age. Early damage may have immediate as well as long term effects. The teen generation is highly social. They love posting their photos online and with high definition imaging, appearances matter more than ever, making healthy skin, even for teens, a priority. Our message is that healthy skin is not just something to appreciate in your old age – it is something to be enjoyed right now.”

As a highly savvy consumer group, teens demand authenticity and relevancy to their lifestyles and life goals. With this in mind, Dermalogica enlisted the cultural credibility of teens themselves, who recommended that Clean Start reflect the clean, healthy, fun and unique lifestyle that teens enjoy. During the development stages, Dermalogica worked with teens and young adults to assist with the naming, labelling and packaging copy, as well as product testing to tell Dermalogica what worked and what didn’t. This gives Clean Start a unique ‘created by us, for us’ feel. Much like the generation Clean Start was created for, the range aims to cut through the hype most skincare lines funnel, with products that deliver results. Wurwand calls the experience “eye-opening, and the only way to authentically connect with this very savvy and somewhat cynical market”.

Step 1: Get Clean

Wash Off

A foaming cleanser that clears away dead skin cells, oils and build-up for a clean surface, Get Clean can be used on the face, chest, back and wherever breakouts appear.

Key ingredients:

1. Salicylic Acid clears trapped oils and breakout-causing bacteria to prevent breakouts

2. Botanical extracts regulate oil production

3. Orange Peel Oil revives, energises and refreshes.

Product application: To be used twice a day in the morning and night, lather in hands then massage over damp face and anywhere breakouts occur.

Recommended retail price: $55 (180ml)

All Over Clear

This toner instantly cools and revives. The refreshing mist splashes over skin to control shine and keep breakouts away. All Over Clear can be used on the face and body, including hard-to-reach areas such as the back, thanks to the unique spray mechanism

Key ingredients:

1. Sesame Seed Extract helps control surface oil and shine, specifically in the T-Zone

2. Licorice, Burdock and Argan extracts hydrate, calm and shield skin from environmental exposure

3. Lemongrass energises and revives skin while toning

Product application: After cleansing, spray over face and body

Recommended retail price: $49 (120ml)

Step 2: Target Issues

Ready, Set, Scrub!

A two-in-one masque and scrub, Ready, Set, Scrub! fights breakouts and refines pores to deliver smoother, clearer and fresher skin.

Key ingredients:

1. Bentonite and Kaolin Clay soaks up excess oils and debris hidden deep in skin, helping to control shine

2. Menthol cools and eases redness while refreshing skin

3.Silica polishes skin for a smooth, brighter finish and scrubs away clogging dead skin cells

Product application: Spread a smooth layer over clean face, avoiding the eye area. Let set for 5-7 minutes, dampen hands and massage gently over skin in small circular motions. Rinse thoroughly with warm water. To be used in the morning 3-5 times a week.

Recommended retail price: $59 (75ml)

Bedtime for Breakouts

A night time treatment which reduces redness and under-surface congestion, Bedtime for Breakouts absorbs quickly into skin to purify, gently exfoliate and clear while the user is asleep.

Key ingredients:

1. Salicylic Acid prevents breakouts by naturally unclogging the follicle

2.Cucumber Fruit Extract and Licorice soothes and cools irritated skin

3. Spirea stimulates skin’s natural anti-bacterial agents

4. Unique plant extracts keep overactive oil glands in check

Product application: Blend a thin layer into skin after cleansing and toning and allow treatment to absorb. To be used nightly.

Recommended retail price: $59 (60ml)

Hit the Spot

A concentrated spot treatment, Hit the Spot absorbs instantly to minimise and control breakout activity.

Key ingredients:

1. Zinc Sulfate helps eliminate bacteria

2. Licorice and Burdock extracts help to hydrate, soothe and calm skin

Product application: Before moisturising, apply as a spot treatment directly to the breakout and allow to it dry. Apply every 6 to 8 hours as needed until breakout clears.

Recommended retail price: $59 (10ml)

Step 3: Protect Skin

Welcome Matte SPF15

A lightweight lotion that keeps skin clear and shine-free, while protecting from UV rays.

Key ingredients:

1. Salicylic Acid exfoliates to clean out pores and prevent acne formation

2. Chemical sunscreens defend against UV rays without a chalky, heavy or greasy feel

3. Oil controllers help minimise shine, while moisturisers keep skin hydrated

Product application: After cleansing and toning, apply over face and neck. To be used daily in the morning.

Recommended retail price: $59 (60ml)

Brighten Up SPF15

A multi-tasking lotion with UV-shielding SPF contains a natural tint and shimmer to keep skin looking even and fresh for an all-day glow.

Key ingredients:

1. Natural mineral Iron Oxide colour pigments provide natural coverage while Mica adds a hint of shimmer

2. Chemical sunscreens defend against UV rays without a chalky, heavy or greasy feel

3. Allantoin helps moisturise and soothe skin

Product application: After cleansing and toning, apply over face and neck. To be used in the daily in the morning.

Recommended retail price: $59 (60ml)

Smart Mouth Lip Shine

A smoothing and shine-inducing lip shield that moisturises and conditions to give soft and shiny lips without stickiness.

Key ingredients:

1. Vitamin E, Cocoa Seed Butter and Shea Butter moisturise and soften lips

2. Avocado and Rice Bran protect and help lock in moisture

Product application: Apply to lips as often as needed

Recommended retail price: $49 (10ml)

Clean Start Kit

Perfect as a starter set or as a gift to your loved ones to help them bring skin back into balance, the Clean Start Kit comes nicely packaged in a reusable bag consisting of the following five Clean Start products:

1.Wash Off (50ml)

2.All Over Clear (50ml)

3.Ready, Set, Scrub! (15ml)

4.Welcome Matte SPF15 (15ml)

5.Bedtime for Breakouts (15ml)

Recommended retail price: $99

Clean Start by Dermalogica will be available in November at all Leonard Drake Skin Care & Health Spa Centres and in selected Dermalogica-authorised skin care centres. For more information, visit www.cleanstart.dermalogica.com